This is a message directly to automobile manufacturers. Not all consumers love your “Infotainment” systems. Examine the comment section from a recent, Washington Post article about the contents of a 2017 Chevrolet Volt embedded computer.
The implication is clear. Your brand will suffer among consumers who understand how you have deployed your information gathering technology within their vehicles.
You can improve your standing. Break off a tiny, specific piece of the data you have been collecting, and share it with the Project. The Project only needs notification of instances where a vehicle has suffered a catastrophe, such as an airbag deployment. Catastrophes happen once or twice, at most, in the lifespan of a vehicle.
The Project isn’t your competitor. The Project doesn’t prevent you from selling your Customers’ data. The Project is simply a utility to reliably summon trained first-responders to catastrophic incidents involving your vehicles.
Consider the goodwill that will accrue when others learn that your vehicle was responsible for the speedy arrival of the first, first-responder. Consider the implication of not participating in The Project after other manufacturers choose to participate. The choice is yours. The Project encourages you to chose wisely.
The Incident to Response Design Project 